DELHI: Facebook has got shopping search site TheFind, the start-up announced Friday.
The terms of the deal were not disclosed. TheFind, based in Mountain View, Calif., “allows shoppers to search hundreds of different sites for particular products at once,” the San Jose Mercury News reported.
The deal, announced by the TheFind after Friday’s closing bell, is “less about ecommerce and more about targeting advertisements” for Facebook, according to the paper.
“Together, we believe we can make the Facebook ads experience even more relevant and better for consumers,” the Mercury News quoted Facebook as saying. “Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.”
TheFind was understandably giddy about the deal, coming as it did nearly a decade after its founding, posting “We are joining Facebook!” in big letters on its home page.
“We are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook’s resources and platform give us the opportunity to scale our expertise in product sourcing to the over 1 billion people that use the platform.”
TheFind said that “key members” of its team would be joining Facebook. Users of the site won’t be able to do shopping searches through the find.com for long, however the company said it “will be taking our search engine offline in the next few weeks.”
