NEW YORK: Flipboard has built an application (app) that helps the users in reading stories on mobile and tablet devices. Due to the latest version of app, they will be able to find and discover content that is relevant to their interests, through the introduction of topics they can follow.
Already, Flipboard has done a good job of getting and keeping readers’ attention. It now has more than 100 million readers who have downloaded the app, and is adding 250,000 more each day. Those readers are flipping about 8 billion pages per month, and that number continues to grow. But the new app is aimed at keeping those users engaged through personalization.
When you first open up Flipboard 3.0, the app guides you through the process of picking a series of topics you will receive updates on. It asks “What are you interested in?” and provides a wide range of suggestions that vary from high-level content based around categories like “Technology” down to more granular topics such as “iPad apps.”
Once you’ve chosen several topics of interest, the app opens up to unveil a front page that features stories from multiple sources you can flip through. Stories are tagged by content provider as well as by topic, allowing users to drill down and see more content related to each. You can also choose to follow stories by source or by topic, which would provide even more content served up to users.
At launch, Flipboard will have more than 30,000 different topics to choose from, so there’s something for everyone. And the ability to easily add topics over time could keep casual Flipboard users keep coming back for more as the app becomes more personalized and relevant to them. In addition to its topics, the app is also adding a “Daily Edition” of content that has been selected by Flipboard editors. It will be released every day at 7:00 am and will feature all the biggest news from the previous day, as well as a daily photo and “parting GIF” for readers.
