DELHI: Ford Motor Company showcased a range of its vehicles at the just concluded Eko Atlantic Beach Polo Tournament, which held at Eko Atlantic Beach, Lagos.
The vehicles included all-new 2015 Mustang, the full size cross over utility vehicle, Ford Flex; the super fuel economy sedan Ford fusion, and the compact cross over, Ford escape. Customers and guests at the event had the opportunity to experience the vehicles through test drives and one-on-one interactions with the sales team.
“Ford is a brand that loves sports!” said Felix Mahan, brand manager, Coscharis Motors. “Ford has been involved in many sporting activities worldwide including the European championship, international lawn tennis tournament, and Formula One”. The game of polo is one of such sports loved by our priority audience and as such, we decided to be a part of the biggest polo tournament by bringing closer to them the cars they love to drive”, he said.
On the co-sponsorship of the polo tournament, Mahan said, “Ford identifies with laudable projects geared towards the development of sports in Lagos state. We are establishing an emotional connection with our customers by tapping into their passion for the game of polo”.
