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Google claims Indian users spends 20 percent less time after Google replaced H.264 with VP9 video codec

byCustoms Today Report
07/04/2015
in Uncategorized
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NEW DELHI: Indian users have spent about 20 percent less time watching videos after Google replaced H.264 with VP9 video codec, the company said.

Google argued that VP9, which is the default codec for YouTube’s HTML5 video player now, allowed users on limited bandwidth to watch higher quality video than before without suffering from frequent rebuff ring, reported Tech Crunch.

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The company also claimed that the VP9 video codec was a more efficient alternative to the previous H.264 as it could reduce the bandwidth needed to play a video by up to 35 percent.

The VP9 powered 25 billion hours of cat video streaming on YouTube in the last 12 months, Google said.

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Replacement of video codec leads to reduce viewers, Google says

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