New York: The results of research conducted by research firm eMarketer showed that Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook’s share has doubled over the past two years to nearly eight percent.
It is important to mention here that, Google has been the undisputed leader in online advertising for years, but Facebook is now gaining quickly in the fast-evolving market.
Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.
Earlier this month, Facebook unveiled its “Audience Network” that mines what it knows about users to target ads in other applications on smartphones or tablet computers.
Audience Network expands the social network’s ad platform beyond its borders on the vast landscape of mobile apps and could provide a major boost to Facebook revenue.
