NEW YORK: Apple’s latest handsets the iPhone 6 accounted for 68 percent of all sales through September and into early October, while its larger model took between 23 and 24 percent. Apple’s cheaper iPhone 5S and 5C handsets made up the rest of the sales.
Following last year’s launch, the 5S and 5C accounted for 84 per cent of total iPhone sales in the first 30 days proving the 6 range is more popular. The skew is being blamed on reports that stocks of the iPhone 6 Plus are lower because Apple is struggling to complete orders.
The figures come from Consumer Intelligence Research Partners (CIPR) analyst Steven Milunovich. He also noted that more people are buying larger models of the devices, in terms of storage, with the average capacity reported as 48GB.
As Apple Insider points out, this is almost double last year’s figure, but may be due to the fact Apple has removed the 32GB model from the range, offering a 16GB, 64GB and 128GB as standard.
Last month, T-Mobile boss chief executive John Legere said the iPhone 6 Plus was ‘exceeding expectations’ and was on par with the smaller iPhone 6 model. He said he had expected the Plus model to make up around 20 per cent of sales, but this figure has been closer to 45 per cent. He admitted the figures were more than twice the sales his firm had expected.
