IRELAND: A bold new visual identity for Heineken brand Desperados has been rolled out in Ireland this week.
The new creative for the tequila-flavoured beer was designed by Amsterdam advertising agency Wieden & Kennedy.
The brand’s visual language has been dubbed ‘Way of the Desperados’ and, according to Heineken, has been “flipped upside down and inside out”.
Featuring a bespoke typographic language, over 80 hand-drawn print headlines, lifestyle posters featuring raw black-white photography, crazy shareable GIFS and bite-size 15-second video spots, this new age for Desperados delivers a bombardment of motion candy to celebrate the confidence, effortless attitude and playful spirit of Desperados,” said the company.
Later this year, a full through-the-line campaign will be launched “to inspire fans to live the ‘Way of the Desperados’ every day.
Desperados is a unique brand that excites consumers and screams party,” said Aisling O’Brien, marketing manager for global brands at Heineken Ireland. “
This new creative from Wieden and Kennedy brings this to life beautifully, injecting energy and boldness into the brand that consumers will be blown away by. ‘Way of the Desperados’ is not only a campaign, it is a philosophy that impacts everything that the brand says and
