WELLINGTON: New Zealand’s first business social media survey launched Four independent, national businesses have joined forces to determine how successful social media is for New Zealand business. The inaugural online survey will provide details on the most popular social media platforms and how small and large businesses are using these.
The first survey in New Zealand has been instigated by Kathleen Boyd, director of OMG Solutions, an online communications and digital marketing company in Hawke’s Bay. Joining in this ground-breaking survey are Easy Social Media, Socialites and Cre8ive Advertising.
“This hasn’t been done before in New Zealand,” says Kathleen Boyd of OMG Solutions. “We have four independent companies from around the country coming together to collectively gather data that can be shared to provide a big picture of how social media is used.”
There is a solid case for why businesses need to be online and social media forms a large part of marketing strategies for many businesses. The information gathered from this survey will be valuable and form a foundation from which New Zealand businesses can benchmark their results.
Involved in the survey are Wendy Thompson, CEO of Socialites, a social media marketing company based in Auckland. Jef Kay, director of Easy Social Media based in Auckland, Christchurch and Sydney. Philippa Crick, director of Cre8ive Advertising, a strategy, branding, design and digital marketing company based in Dunedin. Kathleen Boyd, director of OMG Solutions, online communications and digital marketing in Hawke’s Bay.
