INDONESIA: Smartphone shipments in Indonesia increased 30 per cent in Q2 from a year ago, with 4G models expanding 300 per cent and exceeding one million units for the first time, Counterpoint Research said. The country is now the third largest smartphone market in Asia behind China and India.
The overall handset market, however, grew just 1 per cent during the quarter year-on-year and was down 5 per cent from Q1. Smartphones accounted for almost 58 per cent of total handset shipments.
Evercoss became the top handset vendor during the quarter, with an 18.5 per cent share, as Samsung saw its share fall 5 points to 16 per cent quarter-on-quarter. Microsoft was number 3 with its share holding fairly steady at almost 10 per cent.
Samsung maintained the top spot in the smartphone segment, but its share dropped 8.7 points to 24.2 per cent in just one quarter (see chart below, click to enlarge). Local brands – Evercoss, Advan and Smartfren – held on to the 2nd, 3rd and 4th places, while Asus was 5th, expanding its share by 2.8 points to 8.8 per cent from the previous quarter.
Chinese vendors had a combined 16 per cent share of the smartphone segment. Counterpoint noted that a government regulation requiring at least 30 per cent of LTE device components to be sourced domestically should give a boost to local component and device makers and will force international brands to rethink their strategy for Indonesia. Last week Taiwanese device maker Acer announced it is looking for an OEM partner in Indonesia to manufacture smartphones to avoid the country’s high import duties.
