LONDON: Telstra has today unveiled their innovative new Melbourne Discovery store just in time for Christmas.
The new Telstra Discovery store is located at the corner of Swanston and Bourke Streets – the same location as they launched their ‘Androidland’ focus store in 2012 – quite literally right in the heart of Melbourne CBD. Telstra says that the Discovery store redefines the traditional retail store, drawing on an internationally awarded retail design to create a highly interactive and innovative customer experience.
Andrew Coull, Telstra Country Wide Executive Director said the Melbourne Discovery store will showcase world class technology alongside a new level of personalised service for customers.
“We’re really excited to be launching Melbourne Discovery in a city that loves tech, bringing together our world-class technology and innovative service experience for Melbourne customers,” Mr Coull said.
“More than ever, it’s a store that makes a personal connection between people and technology.
“Our team of highly trained experts is dedicated to providing the best in personalised service for our customers. This is supported by the very latest innovations in digital technology that allow customers to seamlessly switch between physical and digital experiences as they explore, discover, try and buy.”
“Today, more than half of our service transactions are digital and so it’s important we provide our customers the choice of when, where and how they interact with us,” he said.
The new Melbourne Telstra Discovery store will have a team of 75 tech experts who have completed extensive training on customer needs and behaviors, and creating personalised experiences, along with the Melbourne team having a high level of gender and ethnic diversity, from which the team is able to serve customers in Mandarin, Cantonese, French, Spanish, Malay, Hokkien, Japanese, Korean, Hindi, Napali, Newari and Vietnamese, which are among the most popular languages spoken in the Melbourne CBD.
Telstra has said that the store team will also curate the Top 10 tech space within the store, providing their personal reviews, tips and recommendations on tech products and services for customers.
Now getting down to the best bit of the news release is of course what will the store have for us tech geeks (yes I said it). The store will carry more than 1,500 devices which are live and able to be played and of course used with whilst in store. There will also be a showcasing of products and services which are available through Telstra of course as well.
