ISLAMABAD: As many as 120 exporters and exhibitors of sports products from Sialkot have participated in one of the world’s largest trade fairs of sports equipment in Munich.
The event attracted more than 80,000 trade visitors from 109 countries besides a large number of the end users of the outdoor and indoor sports products and the general public.
Trade Development Authority of Pakistan (TDAP) extended support to 29 exhibitors from Sialkot under its policy to encourage the new entrants.
It also established site office with the support of the commercial section of the embassy and the Consulate General, Frankfurt to assist the exhibitors in their business activities.
Federal Minister for Defence, Water and Power, Khawaja Muhammad Asif, who also hails from Sialkot, along with the Ambassador Syed Hasan Javed visited the Pakistan Pavilion and met with the exhibitors.
He went to each stall and exchanged views with them about their products and marketing strategies.
He said that research and development with innovative ideas was a key to success in the present fast growing and trendy age.
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