ISLAMABAD: Pakistan is an emerging market with best potential for long-term growth and opportunities. This positive outlook built the local business in last eight years.
Chief Executive Officer, Unilever Paul Polman acknowledged Unilever’s operations in Pakistan and said that it was amongst the best performing businesses units within company’s global operations.
He said that this positive outlook builds on the four-fold growth of the local business in the last eight years and one of the highest growth rates in the Unilever world in 2014.
He further said that there was a significant scope to grow penetration and usage of brands, especially in rural areas where two-third population reside.
Paul Polman visited Pakistan and during his visit, he inaugurated a rural customer development initiative in the village of Wagrah in Punjab.
Aimed at being a core driver of Unilever’s future growth in Pakistan, the initiative also drives sustainability at the village level and will be rolled out to thousands of villages across Pakistan by 2020.
“Pakistan is evident in the continuing strength of the local business which results from the effectiveness and width of our reach, our deep understanding of this market and a portfolio of brands relevant to local consumers”, he added.
Despite the tough operating environment, 2014 has been a year of high volume growth and growing margins for Pakistan, which highlights the immense business potential of the country, he added.
Chairman and CEO, Unilever Pakistan Limited, Ehsan A. Malik said that over 95 percent of brands are produced locally through 4 factories and 7 co-packers.
He said that these units were creating employment for thousands, contributing to the exchequer of the country and simultaneously creating a better future every day for the people of the country.
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