AMMAN: More efforts are needed to boost creative industries that can play a key role in supporting the economy and creating jobs, experts said Tuesday.
Creative industries — including film, music, theatre, craftsmanship — should be taken more seriously as the potential remains huge for a flourishing business in this field, experts said at a session during “Catalysing Conversations” hosted by Endeavor Jordan on Tuesday.
Focusing on creative industries will help attract tourists and promote the country across the world, they said during the one-day meeting, which featured a series of interactive discussions with international and regional business leaders and entrepreneurs from the global Endeavor Network.
“Creative industries can have tremendous impact on the gross domestic product [GDP]… They can totally transfer countries and cities,” Edgar Bronfman, general partner at Accretive LLC and chairman of Endeavor Global, said Tuesday. Jordan has a great opportunity to be a catalysing centre for creative industries in the region, which lacks a major art show for example, Bronfman added.
In Greece, creative industries contribute about 3 per cent of the country’s GDP, according to Mareva Grabowski, co-founder and managing partner at Zeus + Dione and founder and co-chairperson of Endeavor Greece.“Jordan has a history and a great heritage. It should further tap the potential in this industry, which can create jobs for the youth and alleviate the burden in this respect,” she said. For creative industries to grow, they must be supported and talents must be nurtured, Grabowski added.
