The Swiss-Egyptian Business Association (SEBA) is planning a textile roadshow to Switzerland to promote the textile sector in Egypt (garments and machinery) and to know the requirements of the Swiss market, SEBA‘s Executive Director, Marwa Taher, said.
“We believe that the Egyptian economy holds great potential for more investments and business expansion. In fact, Egypt is currently looked at as a gateway to the African market, as discussions have been already been opened to assess potential opportunities for Swiss investments in Africa, seen though their current presence in the Egyptian market,” Taher stated.
Daily News Egypt interviewed Taher to learn more about the updates of SEBA’s activities and its plans for 2020 in collaboration with the Egyptian and Swiss governments, the transcript for which is below, lightly edited for clarity:
What are the future events that SEBA is preparing right now? And your sectors of focus?
We are currently getting prepared for our Meet The Expert: Customs Single Window Seminar. This event will discuss in-depth everything regarding the new customs regulations, as well as assist members and attendees with all their questions and inquiries. We also plan for a textile roadshow to Switzerland to promote the textile sector in Egypt (garments and machinery) and to know the requirements of the Swiss market.
