LAHORE: Federal Tax Ombudsman (FTO) Coordinator Saif Ur Rehman has said that Saudi food importers had shown keen interest in Pakistan’s diverse and high-quality food products, particularly in the snacks segment.
Briefing media men after returning from a two-week visit of Saudi Arabia, he said, Saudi buyers appreciated the taste, packaging, and adherence to international quality standards demonstrated by Pakistani manufacturers.
As a result, several importers have placed significant orders for a wide range of snacks, including chips, biscuits, confectionery, and traditional items.
This growing demand reflects increasing confidence in Pakistan’s food processing industry and its ability to meet global market requirements.
Pakistani exporters, he said, have ensured compliance with Saudi regulations, and food safety standards, further strengthening business ties. This growing demand reflects increasing confidence in Pakistan’s food processing industry and its ability to meet global market requirements.
This development will boost Pakistan’s food exports and open new avenues for long-term collaboration. Industry experts believe that consistent quality, competitive pricing, and innovative packaging will help Pakistani products secure a strong foothold in the Saudi market, he concluded.
