DUBAI: AGMC, the exclusive importer of BMW, Mini and Rolls Royce in Dubai, Sharjah and the Northern Emirates, is set to further expand its business operations with the opening of a new Dh200 million ($54.4 million) BMW and MINI facility in Dubai Motor City. The new 100,000-sq-ft development is due to be launched next year, said a statement.
Stathis I Stathis, managing director of Albatha Automotive Group, the parent company of AGMC, said: “Our business has been built on 40 years of successful operations, supported throughout by the BMW Group, who has provided us with the perfect equation for success, with its premium and luxurious products enticing our customers year-after-year. “This additional investment of more than Dh200 million will allow us to further cater for the growth of the brands and better serve our loyal customers.
“Providing a unique, convenient and enjoyable shopping and servicing experience for our customers, the new Dubai Motor City facility is powerful evidence of our commitment to our business partners, customers, and the local communities in which we operate.”
“An area in which Dubai is flourishing, we will be the first automotive dealership to open in Dubai Motor City to cater for customers in that neighbourhood. Due to launch in the last quarter of 2017, our new state-of-the-art facility will ensure customers get the best possible service and ownership experience, including a showroom to comfortably display 30 new and 40 pre-owned BMW and MINI cars,” he added.
A key highlight will be the building’s iconic and contemporary design, which reflects the BMW corporate identity and will allow customer interaction in an environment where each family member will feel at home and engaged.
The ground floor has been designed to provide customers with the opportunity to experience and be immersed in the brand while the aftersales area will play a vital role in making the ownership experience more convenient. Glass panels will provide full visibility into the workshop area, integrating it into the overall warm and welcoming ambiance of the showroom.
