LONDON: Google’s OS dropped to a 70.5 per cent market share in the “big five” European markets namely the UK, France, Germany, Italy and Spain. That’s a drop of 2.3 per cent compared to the previous year, and it’s iOS which benefited to the tune of a 2.2 per cent rise.
Indeed, Android suffered even more in the UK, where it saw a drop of 4.9 per cent. In this country, iOS now has a market share of 35.8 per cent, with Windows Phone on an impressive 9 per cent (impressive compared to other markets certainly for example, Microsoft’s OS is only at 3.8 per cent in the States).
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Android made gains in the US though, increasing to a 62.4 per cent OS market share, ahead of iOS on 33.2 per cent.
As for the King of Android, Samsung, Carolina Milanesi, chief of research at Kantar Worldpanel ComTech, commented: “Samsung’s share of the smartphone market grew in the US, France, Germany, and Italy, but we are not in a position to say that the new models have been the ones fuelling the growth.”
