CANBERRA: Apple Inc. is starting to produce results from its push for business customers. Chief Executive Tim Cook said Apple’s revenue from its so-called enterprise business reached $25 billion in the 12 months ended in June. He didn’t elaborate on what Apple classifies as enterprise business but said the figure didn’t include revenue from people who use their own Apple devices for work. “This is not a hobby,” said Mr. Cook, speaking at a conference organized by business software provider Box Inc. “It’s a very small amount compared to what the opportunity is.”
Apple has pushed to get its products into the business world beyond its traditional base of consumers. It has struck partnerships with International Business Machines Corp. and Cisco Systems Inc. to make its products work better in traditional corporate environments. It also has started working with more than 40 technology companies, including Box, to make the iPad and iPhone a more appealing work tool.
The $25 billion figure represents about 11% of Apple’s total revenue in the 12 months ended in June. It would make Apple one of the 10 largest sellers of technology to businesses, and is about half of Microsoft Corp.’s $52 billion in sales to corporate customers during the same period.
