DUBLIN: Beef bread and booze were the three Bs driving exports to Lidl’s pan-European network from its Irish suppliers last year, as the German discounter ramped up its spending on locally sourced products for its shelves at home and abroad.
All told, it spent €500 million on produce from Irish suppliers in 2017 with a substantial number of businesses using its retail arm in the Republic as a springboard for wider markets in the UK, Germany and Spain as well as other countries throughout Europe.
In 2000, Lidl had less than 10 Irish suppliers: the number now stands at in excess of 200, an indication of the importance it now places on its relationships with local businesses to drive footfall.
All told, almost 40 of its Irish suppliers are now exporting to 26 different countries where Lidl operates with the most popular export markets proving to be the United Kingdom, Germany. France and Spain.
The value of exports from its Irish arm was put at around €230 million last year with the company saying this week that it aims to increase that number to more than €300 million by 2020 Lidl’s own-brand beef and meat products, its locally sourced cream liqueur and its Irish craft beers as well as its breads and its cheeses were the leading lights at home and abroad, the company’s senior executives said as they launched a €200,000 campaign aimed at encouraging start-up food suppliers to develop market-ready products for widespread distribution across Lidl’s network .
Following the success of the first Kick Start Supplier Development Programme in 2017, Lidl wants more Irish suppliers to compete to supply it with a guaranteed volume of their products for a limited edition Best of Ireland food promotion in September, 2018.
