OTTAWA: Today, multiple organizations are reporting on a rumoured new device called the BlackBerry Oslo. Oslo is reportedly “the successor to the BlackBerry Ltd.’s moderately successful Blackberry Passport handset”.
The BlackBerry Oslo, reports Ubergizmo, will boast a 3.450mAh battery, but other than that will be exactly the same as the Passport. The site says the device is intended for the Chinese market.
None of this should matter to investors. And BlackBerry shareholders who are tempted to lash out at “IPhoneRules33″ for gleefully mocking the market share of the BlackBerry Classic on some chat board or Twitter should simply hold their tongues.
BlackBerry isn’t really a hardware company. It used to be, but it isn’t anymore. When people mock BlackBerry, as they often have since the release of the iPhone, they ridicule the stereotyped image of the unhip dad with a BlackBerry Bold on a belt clip. Barack Obama did it recently on Jimmy Kimmel.
Investors waiting on the next device from BlackBerry to send its shares soaring will likely be waiting a long time. The company’s opportunity lies elsewhere.
