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Home Latest News

BlackBerry terminates its staff to maintain profit

byCustoms Today Report
25/05/2015
in Latest News
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BEIJING: BlackBerry is laying off an unspecified number of workers around the world as the struggling smartphone vendor tries to make its device business profitable.

The Canadian company, based in Waterloo, Ontario, said the cuts will impact those working on the software, hardware and applications side of the business.

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“As the company moves into its next stage of the turnaround, our intention is to reallocate resources in ways that will best enable us to capitalize on growth opportunities while driving toward sustainable profitability across all facets of our business,” BlackBerry said in a statement on Saturday.

A spokeswoman declined to provide additional information about the cuts.

BlackBerry employs 7,000 people globally.

BlackBerry, which only a decade ago was a titan in the smartphone business, has been forced into a major reorganization focusing more on software and services since being overtaken in the market for mobile devices.

An IDC survey showed BlackBerry took just 0.4 percent of global smartphone sales in 2014.

“One of our priorities is making our device business profitable,” BlackBerry said. “At the same time, we must grow software and licensing revenues.

 

 

 

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