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Branches in 65 countries: 135-yr-old Italian brand ‘Filippo Berio’ launched in Pakistan

byCustoms Today Report
27/02/2015
in Business
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RAWALPINDI: The world’s finest olive oil brand Filippo Berio has been launched in Pakistan.

The launching ceremony was held at Greenvalley Premium Hypermarket in Bahria Town, where Italian Ambassador Adriano Chiodi Cianfarani was the chief guest, while first secretary and Head of Economic, Cultural & Press Office Elena Claudia Di Vito, Bahria Town Chairman Malik Riaz Hussain were also present there. Event was attended by a number of celebrities and socialites from different walks of life.

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Adriano Chiodi Cianfarani expressed his delight upon seeing the positive response of Italian products from the Pakistani market, which has really developed a good sense of health consciousness.

Malik Riaz stated at the occasion that Bahria Town takes the credit for bringing and facilitating hundreds of international brands and will continue bringing the finest international names to Pakistan. He thanked Bahria Town for providing a chance to visit Greenvalley premium hypermarket and terms this as a signal of growth potential for trade between Italy & Pakistan.

With over 135 years of Italian heritage Filippo Berio is available in over 65 countries and boasts a leading position in numerous markets worldwide including USA, Canada, Switzerland and UK and with significant position in several other countries as Japan and emerging markets.

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