BRASÍLIA: Brazilian printmaking studio Elaia, which designs prints for both fabric and clothing manufacturers, has been distributing prints to textile mills that produce traditional Arab outfits in Sudan and Morocco since last six months. Prints are created by transferring ink from metal plates to engrave or etch on a sheet of paper or other material.
The studio that has began getting several orders from Sudan and Morocco also creates signature collection, artistic and photograph based prints. Nearly 65 per cent of the company’s sales are with exports to over 20 countries in Europe, North and Latin America, and Sudan and Morocco in North Africa, said Elaia’s commercial director and owner Bruno Hansen, as reported by Brazil-Arab news agency.
The studio that opened three years ago, formerly involved in other textile industry business. It began doing business in the foreign markets by going to Premiere Vision industry shows in the United States and France. Premiere Vision has been organising shows and events for professionals in the international fashion and textile industry.
The show happens three times a year in the US and twice in France. The studio has been regularly participating in the show since its inception. Participation in international shows promoted exports to foreign countries and the firm is now planning to sell more to Arab countries.
