NEW YORK: Callaway Golf Company is an American global sporting goods company that designs, manufactures, markets and sells golf equipment, golf accessories and golf lifestyle-related products in more than 70 countries.
Callaway Golf Company ELY, 1.24% today announced a new line of golf clubs built for outrageous speed: the XR Drivers, XR Fairway Woods, XR Hybrids and the XR Irons. The new clubs feature innovations in each product category that promote speed and power, including the new Speed Step Crown in the XR Driver that maximizes — along with the driver shape — aerodynamic efficiency, and Cup 360 in the XR Irons, making it the first high speed, cavity back, cup-faced iron.
As part of the products’ introduction, Callaway Golf launched speed-inspired webpage. The page features a suite of branded content, including product feature videos, audio clips, a photo gallery and more. A sampling of the branded videos can be previewed below:
XR Drivers, Fairway Woods, Hybrids and Irons will each include a standard and pro model to offer a range of options to golfers. The first XR clubs will be available online and at retailers nationwide beginning in February.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf and Odyssey brands worldwide.
