BEIJING: Imports of liquid milk into China are growing with European countries successfully tapping into the market, according to AHDB dairy.
China is expected to import 350,000T of liquid milk in 2015, up nearly a tenth from last year and equalling its Whole Milk Powder imports, according to the USDA. The AHDB says two-thirds of China’s liquid imports came from the EU in January-September.
“Prices appear to be supported by strong demand for imported liquid milk in China. Chinese retail prices for imported brands of ultra-heat treated milk (UHT) are nearly 50% higher than the average UK UHT price.
“Consumer confidence in the safety of imports is reportedly helping drive growing UHT sales, which demonstrates the value of using branding to target consumer needs within the right markets.
“Chinese retail prices for imported brands of ultra-heat treated milk (UHT) are nearly 50% higher than the average EU UHT price, it says. According to the AHDB, consumer confidence in the safety of imports is reportedly helping drive growing UHT sales, which demonstrates the value of using branding to target consumer needs within the right markets.
