LISBON: Despite positive news which pointed to economic recovery in Portugal, as well as a decrease in the unemployment rate and an increase in the consumer confidence index, the main players across consumer markets remained cautious in 2015.
Nevertheless, industries such as entertainment, travel and tourism and car sales were back to growth. This was not the case for most fast moving consumer goods, including consumer electronics, which continued to decline in volume terms.
Euromonitor International’s Consumer Electronics in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
