KARACHI: Directorate of Intellectual Property Rights Enforcement (South) Customs destroyed counterfeit goods worth millions of rupees. These goods were seized at the border between September 2022 and May 2023, included consumer electronics, footwear, and other miscellaneous items.
Director IPR South, Zeba Azhar talked about the importance of intellectual property protection and enforcement. It mentions that without protection of ideas, businesses and individuals would not thrive or grow on account of their inventions and would focus less on research and development.
She also highlighted that countries with a strong representation of trademark owners have established anti-counterfeiting associations. These are membership organizations whose main activities include promoting adequate IPR protection, information gathering and liaison with enforcement agencies.
Intellectual property protection is of utmost importance for Inswing Innovation Without protection of ideas, businesses and individuals would not thrive or grim on account of their inventions and would focus less on research and development In those countries where II’ protection and implementation system is strong, it causes to bring creativity as well as innovation and this innovation and creativity plays a great role in changing a nation’s socio-economic fortune.
Policymakers around the world arc laying great emphasis on creating a robust IPR regime and an ecosystem that encourages innovation. According to the U.S. Chamber and Customs and Border Protection, counterfeit products cost the global economy over $500 billion a year.
