ISLAMABAD: The Competition Commission of Pakistan (CCP) has imposed Rs1 million fine on Tara Crop Sciences Private Limited for deceptive marketing practices.
The order has been issued by a bench, comprising Chairperson Vadiyya Khalil, Members Dr Shahzad Ansar and Ikram Ul Haque Qureshi. The company was accused of dissemination of misleading information which was capable of harming the business interests of another company M/s Agritech Limited.
The CCP order also requires M/s Tara Crop Sciences Private Limited to cease solitary use of the term ‘Tara’ in its franchise network, named ‘Tara Zarai Markaz’.
The CCP initiated an enquiry into the matter after receiving a complaint from M/s Agritech Limited wherein it was alleged that its brand ‘Tara’ was being used fraudulently and illegally by Tara Crop Sciences to market its products and business.
A show-cause notice was issued on the basis of the enquiry report, which found M/s Tara Crop Sciences Private Limited to be in prima facie violation of Section 10 of the Act.
