ISLAMABAD: The Competition Commission of Pakistan (CCP) has imposed a fine of Rs1.25 million on Reckitt Benckiser Pakistan Limited for misleading the consumers through a deceptive television commercial.
The company has been accused of running a TV commercial of household cleaning product Dettol Surface Cleaner that was misleading the consumers and harming the business interests of Reckitt’s competitors in violation of Section 10 of the Competition Act, 2010.
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A CCP bench, comprising Vadiyya Khalil Chairperson, Mueen Batlay Member Mergers & Acquisitions, and Dr Shahzad Ansar Member OFT & Advocacy, and Ikramul Haque Qureshi, Member Cartels & Trade Abuses and Legal, passed the order against the company.
The order disposes off the proceedings arising out of the show cause notice issued to Reckitt after a CCP inquiry found it to be in prima facie violation of Section 10 of the Act. The CCP had initiated the enquiry into the matter after taking notice of a televised marketing campaign for Dettol Surface Cleaner.
