PARIS: Demand for French dairy soars in the Middle East; Saudi Arabia, the largest ME importer of French dairy products, with a total of US$143.5 million
The Middle East is one of the largest importers of French dairy products according to the latest research from the country’s official cheese board, the Centre National Interprofessionnel de l’Economie Laitière(CNIEL). The research puts the Middle East ahead of China (US$354m), North America (US$270m), Switzerland (US$137m) and Australia (US$30m).
Edwina Salvatori, Account Director, SOPEXA Middle East said: “As the number of French cheese exporters continues to grow, the market is becoming highly competitive and responsive to consumer needs. As a French food specialist, we’re well versed in the popularity of the produce coming out of the country, particularly as it becomes more and more accessible.”
Of the US$8 billion of French dairy produce exported around the world, over US$400 million is sold to the Middle East – a figure that is continuously growing according to CNIEL. The destination with the largest appetite for French dairy in the Middle East is Saudi Arabia, which imported US$143.5 million worth of the goods, a share that has increased by 157% for the past 5 years.
“The tastes of GCC residents are undoubtedly evolving as they become more familiar with French products, particularly as more Middle East residents decide to vacation in European countries such as France,” said M. Laurent Damiens, Communication Director of CNIEL. “The quality of French produce is renowned around the world, this, in addition to favourable pricing means the Middle East is an extremely important market to us.”
