Domino’s Pizza in Russia was forced to end a viral marketing promotion offering a lifetime of free pizza to fans who got the company’s logo tattooed “in a prominent place” after too many people participated, The Moscow Times reported.
The promotion, posted on VKontakte, Russia’s Facebook-like social-media network, offered 100 years of free Domino’s pizza to anyone who tattooed the company’s logo on their body and shared an image on social media.
The promotion started on Friday and was supposed to last two months — but the company had to end it in just five days after too many people took it up on the offer, The Times reported.
Russian social media was flooded with images of the Domino’s logo tattooed on fans’ legs, arms, and elsewhere as people tried to join the promotion.
