DUBAI: Emirates NBD will invest Dh500 million over the next three years towards digital innovation and the multichannel transformation of its processes, products and services, the bank announced on Wednesday. The bank also said it plans to launch the UAE’s first digital bank targeted at millennials.
“A first-of-its-kind ‘by the customer, for the customer’ initiative using digitisation and social input as key enablers, the new digital bank will offer customers the next generation of self-service money management with useful tools and applications,” the bank said in a statement.
“We are making a commitment to the future with our digital transformation plan. This significant investment will drive further innovation and solidify Emirates NBD’s reputation as an innovation-led, customer-focused bank that is indisputably a market leader in the region,” said Shayne Nelson, Group CEO of Emirates NBD. Both these initiatives will support the smart’ transformation in the UAE’s banking industry.
