LONDON: Facebook has announced that it is opening up its auto-play video ads to publishers that show Facebook’s Audience Network ads to monetize their apps.
According to the TechCrunch, these new ad formats include auto-play video as well as its multi-image Carousel Ads that can give deeper looks at a product or tell stories, Dynamic Product Ads that retarget users with items they have considered buying elsewhere on the web and more traditional interstitial Click-To-Play Video Ads.
Facebook says Audience Network publishers using its native ad units get 7X better performance than on their traditional banner ads.
Brett Vogel, Product Marketing Manager Facebook says that getting access to the slick auto-play video ads was the number one thing publishers were asking for. Now Facebook’s passing this ad tech on to its partners so they can both make more money through the Audience Network revenue share.
Now more of Facebook’s top ad types will be available through Audience Network.
Also, Facebook is increasing the capabilities of Dynamic Product Ads. Advertisers will now be able run ads showing products they have designated as related to something a user looked at, added to their shopping cart and now, purchased.
