FRANCE: Remember when Facebook spun off Messenger and forced you to download it separately? Turns out, even though users initially hated it, the company knew what it was doing. A new report from digital media analytics company comScore shows that Facebook Messenger is currently the second most popular app in America.
Messenger is Facebook’s answer to concerns that younger users are gravitating more to messaging apps like Snapchat. Of late, Facebook has embellished the app, adding in video calling, instant video sharing, peer-to-peer payments and even a personal assistant called M. Whatever the reasons for the increased focus on Messenger, the company’s efforts are paying off.
