PARIS: French government has implored supermarkets to refrain from the kind of promotion deals that have led to in-store scuffles over cut-price jars of Nutella, a minister said today. I met with the director of Intermarche yesterday,” Economy Minister Bruno Le Maire said, as his government prepared to unveil a bill later today that would tighten rules on supermarket promotions. Intermarche sparked the shopping frenzy on Thursday when it slashed the price of a 950g pot of Nutella a favourite breakfast spread in France from €4.50 to €1.41 (RM21.70 to RM6.80). The three-day promotion prompted shoving and even full-blown fights in several stores, with one worker likening the scenes to “an orgy”. Intermarche apologised to customers, but it has since continued with aggressive discounts on coffee and nappies. The DGCCRF consumer agency on Monday announced that it was launching an investigation into the discounts. Le Maire urged Intermarche to “stop this kind of promotion”, saying the pushing and shoving seen as customers clamoured to get their hands on the Nutella tubs must not become “normalised”.
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