BERLIN: The German football governing body has announced that TV revenues in Germany will jump by 85% from 2017-18 to 2020-21, a large boost.
By making figures of the new TV deal public, the DFL has shown that strong growth is in the cards.
National media rights in the country will total €4.64 billion over four seasons, or €1.16 billion on average per season. International marketing should also bring additional revenues. The last deal, which runs until the end of the 2016-17 season, represented a 287% increase.
Starting from the 2017-18 season, Sky will not be the single live rights holder on the Bundesliga market anymore.
Eurosport has entered the live section by acquiring the rights for 30 Friday evening games, along with the 10 special Sunday/Monday night games. In addition, Eurosport‘s Pay-TV channel will show the relegation matches between first and second division and the German Supercup between champion and cup winner.
However, Sky remains the main player on the market after acquiring the rest of the available packages regarding Pay-TV. They retain their Saturday afternoon simulcast (the conference) and the entire 2. Bundesliga calendar.
Furthermore, there were few changes when it comes to Free-TV. ZDF is the channel showing the opening match and three further ones live from now on, while the ARD retains the traditional Saturday evening Sportschau, the first option for fans to watch the afternoon games for free as highlights.
Sport1 loses the Monday evening game in the 2. Bundesliga, but at the same time gains some post-match usage rights for Friday and Saturday games in the top two divisions. It is apparent that their offer for the live game was not sufficient for the DFL.
