NEW YORK: Google to go head to head with telecoms giants by launching its own wireless network service.
Google is expected to reach deals to buy wholesale access to Sprint and T-Mobile mobile voice and data networks, making it a mobile virtual network operator.
The project, codenamed ‘Nova’, is expected to be launched later this year, The Information said, citing people familiar with the move.
Google was considering launching mobile phone plans for markets where it sells Google Fiber Internet service, according to the report.
If everything falls into place, Google could offer discounted wireless data plans that would pressure other major carriers to offer better deals and services or risk losing customers to a powerful rival.
More affordable plans, in turn, could bring more people online, something that Google is trying to do because it runs the Internet’s dominant search engine and largest advertising network. The Mountain View, California, company would profit from a potentially larger audience for its services.
