GEORGETOWN: The Government, in continuing its efforts to resuscitate the ailing sugar industry, is set to take new initiatives, with the Ministry of Agriculture outlining plans to strengthen diversification and marketing.“Strengthening economic diversification and marketing of the industry is the goal of the Ministry, given the fact that the industry does not produce sugar alone but also byproducts can be produced in every stage of the sugar cane plant,” said Minister of Agriculture Noel Holder last during his address at the National Cane Farmers conference held at the Arthur Chung Convention Centre, Liliendaal, Greater Georgetown.
Currently, molasses is used by the Demerara Distillers Limited (DDL) for the production of alcohol while the Guyana Sugar Corporation (GuySuCo) has ventured into bottling molasses, producing 160 cases in 2014 and using the opportunity to brand Guyana’s molasses.
Apart from direct consumption, packaged sugar can be produced in half-kilogram, one-kilogram, two-kilogram and 25-kilogram packets, based on market demand.
Noting that just recently, GuySuCo launched a new product called Enmore Crystal for the United States and Canadian markets, Minister Holder said they are working with Caribbean retailers to produce specialised brands at premium prices.
