LONDON: Hi-tech collar attaching an expensive electronic tracking device to a dog to see where it goes and how far it runs, how fast, is all very well in principle and it involves an extended session racing through, or rolling around, mud, water.
iPhone style device for dogs it’s a massive blue rubber collar with two large lumps of gadgetry embedded into it, big enough to fit a leopard.
In summary: if user dog is a bolter, or user suspect its husband is using “walking the dog” as a synonym for “visiting his mistress”, then it’s possibly worth the money. For all other purposes, I’d stick to a running app.