MADRID: Home appliances maker INALSA is aiming to be a Rs 250-crore company in next four years on the back of product expansion and extension of sales network in the South and East zones.
INALSA plans to meet the Rs 250 crore target through new product launches and increased presence on e-commerce platforms . The company, which was founded in 1967, touts to be the first choice of Indian consumers for small home appliances. A subsidiary of Taurus Group, headquartered in Spain, INALSA is one of the fastest growing appliance companies in the world and one of the most popular brands in Europe. The Rs 100-crore company is expanding its other brand, Mellerware, in India with an aim to cater to the mass market. Mellerware has currently been launched in selected markets in India, on a pilot basis. Apart from this, it is looking to strengthen its online presence, hoping it will drive sales in the coming years.
“In the next four years, we want to reach Rs 250 crore. It would be mainly through new product launches and increased presence on e-commerce platforms,” INALSA Home Appliances CEO Jitendra Chauhan told news agency PTI.
“We expect Mellerware to contribute at least 10 per cent of our sales in the next three to four years,” he was further quoted by PTI as saying. According to a PTI report, INALSA is also expanding its network of distributors from 150 to 200. It is also planning on opening eight flagship stores in addition to the two it already has in Punjab and Rajasthan.
“As part of its strategy, INALSA is also going to increase its spending on branding/promotion and would spend a good portion on digital and social platforms,” Chauhan told PTI. “Earlier, we used to spend around 4 per cent of our sales but this year onwards, we are spending between 10 to 12 per cent and a major portion would be on digital platform to catch the younger audience,” he added.
