NEW DELHI: Locus Traxx Worldwide, a leader in real-time temperature and location monitoring technology for perishables and high value shipments, has appointed Golden Age Intertrade as its first representative in India. This partnership will give Indian exporters access to crucial new tools for maintaining product quality.
Through the agreement with Locus Traxx Worldwide Europe, Golden Age Intertrade will promote the SmartTraxx™ GO product line which delivers information in real time, regardless of whether the goods are being transported by land, sea or air.
For the first time, the full SmartTraxx™ line, which includes the GO, GO XL and GO LUX, will be available to Indian companies through a local distributor. According to Golden Age Intertrade’s Rohit Ashok Pandhare, this will offer an innovative solution never before seen in India.
“The main problem most Indian exporters face is that the cool chain is not adequately maintained while the containers are in transit to the Nhava Sheva port, causing temperature fluctuations of up to eight degrees in several instances“, explained Pandhare. “That is obviously not good for the product, but with SmartTraxx™ technology, exporters can monitor products in real-time to ensure the right temperature is being maintained inside the containers. Existing technology on the Indian market does not offer that same level of visibility.”
Golden Age Intertrade will be offering SmartTraxx™ technology predominantly to grape and mango exporters from the states of Maharashtra, Gujarat, Karnataka, Tamil Nadu and Kerala. Suppliers of pomegranates, bananas and vegetables will also be among the beneficiaries.
Export markets for their products include the EU, Russia, the UK, UAE and Saudi Arabia for grapes, and the UAE, Saudi Arabia, the UK and Kuwait for mango’s.
