DELHI: Google is checking a new ad feature for Google Fibre that will fetch Internet like ads on the TV. The local advertising service will collect data from the set-top-boxes about the number of times a particular ad was watched in homes with Google Fibre.
Unlike the standard policy of cable operators, Google will only charge for the number of views an ad receives. It will further crunch data about the shows watched to throw targeted ads at viewers.
A report on The Verge said that the service will also customise ads based on the location of the viewer, which means two viewers in varied localities will be shown different ads during the same show.
Advertisers also have an option to tell Google to stop showing a particular ad once they have achieved a certain target. This flexibility to pull out and insert ads is particularly useful for those who want to showcase teaser ads or campaign-based ads.
Google has said that it will be even able to swap out ads on DVR’d or recorded programs, so viewers won’t be served an old or irrelevant advertisement if they watch a program a week after it originally aired. Viewers, on the other hand, will have a choice to disable ads based on viewing history.
The new ad feature will be rolled out as a limited trial in Kansas City for now, and could expand to the Google Fibre’s other launch cities soon.
