MEXICO: Sobering news for ad industry players on Friday: “Invisible ads could be defrauding advertisers out of nearly $1B a year,” said the Silicon Valley Business Journal. They along with numerous other sites were referring to a new study that revealed invisible ads on some mobile apps.
One percent of all devices in the U.S. and two to three percent of devices in Europe and Asia are running at least one app that commits ad fraud, according to the findings.
The company behind the study, New York-based Forensiq, said that the secretly loaded ads affect both advertisers and smartphone users.
Fundamentally, users of the mobile apps are affected because those invisible ads are burning though gigabytes of their data plan every day. The smartphone is slowed down; the ads eat away at batteries too. Performance issues are almost certainly caused by the extra load resulting from the apps’ secondary functions, said Forensiq in Bloomberg Business.
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