ROME: Italian luxury is healthy but underexposed, according to the president of the Italian Trade Agency at The New York Times International Luxury Conference on April 5.
The country’s prime minister has embraced luxury, and the country’s export numbers and ratios indicate that Italian beauty is particularly relevant. Still, many brands are struggling to gain a foothold beyond their borders, but with ambitious expansion plans to attract foreign capital, the country is positioned to successfully tap latent growth potential.
“We are trying to do a very comprehensive industry to take this industry to the next level,” said Ricardo Maria Monti, president of Italian Trade Agency. “We are helping to grow the new Armani, the new Dolce & Gabbana, the new Versace, and attracting growth capital from abroad into this sea of great companies.”
