ROME: Telecom Italia, Italy’s dominant phone company, launched a new brand and logo and announced new Rome headquarters.
The new “Tim” brand and logo for both Telecom Italia and Tim, its mobile division, is needed “because we had to converge”, and “shows that we have changed vision…now in a digital world,” said Marco Patuano, chief executive.
The company will be investing some €400m over the next two to three years in the new offices, added Mr Patuano. And the announcements go “beyond a simple project of communications and aesthetics” chairman Giuseppe Recchi insisted, but rather represent “the change the company is going through,” Giulia Segreti reports from Rome.
Matteo Renzi, the Italian prime minister, is seeking to lift investment in the country’s broadband network as a time when French media company Vivendi is seeking to win more influence at Telecom Italia.
Mr Recchi added that Tim’s “ambition is to become the California of Italy” as far as innovation goes. The company invests some €3.5bn a year in Italy, and has 40m customers across its mobile and landline business.
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