DUBAI: The JW Marriott Marquis Dubai,a luxurious property in the UAE emirate, saw revenues jump 13 per cent in 2015, boosted by a 12 per cent increase in demand .
The hotel also saw occupancies across its 1,608 rooms remain constant and in excess of 73 per cent during 2015, hitting 100 per cent occupancy on more than 45 occasions throughout the year. It also experienced an inventory increase of 22 per cent during the year.
Bill Keffer, general manager of the hotel, said: “Supply in the city rose by 6.7 per cent, whilst overall demand grew by only 4.3 per cent. This is stark contrast to JW Marriott Marquis, which witnessed an increase in demand of more than 12 per cent in 2015. As a result, JW Marriott Marquis Dubai continued to drive room revenues by 13 per cent over the course of the year. These positive figures further cement our position as a market leader in the region.”
Throughout 2015, JW Marriott Marquis Dubai has continued to support the efforts of Department of Tourism and Commerce Marketing (DTCM), working in collaboration with the Marriott Global Sales Network to generate large international group enquiries and attract visitors to Dubai.
This sales drive is further bolstered by the JW Marriott Marquis Dubai sales team who are set to perform over 60 international sales trips across 26 different countries in the pursuit of attracting large corporate association and meeting groups to the hotel this year. A volume strategy will be the focus for 2016, with group business playing a central role in the property’s success. Despite the 2016 full year STR forecast painting a challenging picture of minus 9.8 per cent, the JW Marriott Marquis Dubai continues to perform at or above the current year forecast.
“In 2015, the hotel exceeded 2014’s group bookings by 17 per cent, and already has 65 per cent of 2016 groups booked. Excellent growth is coming from source markets like the US, UK, India and China for our hotel which is consistent with what is happening in the city as a whole. Group booking size has ranged from 20 to 1,000, fulfilling the Emirates Property Group’s original vision for this hotel which was to provide a five-star venue where groups of up to 1,000 people could eat, meet and sleep in one property,” Keffer said.
