NAIROBI: Kenya Tourism Board has intensified its marketing campaign in the West Africa and parts of the United Arab Emirates, as tpart of the country’s tourism recovery efforts. KTB yesterday said the move is part of its strategy to tap into the growing African and emerging markets.
The board plans to partner with Ghana Tourism Authority in marketing initiatives, according to acting Africa regional marketing manager Fatma Bashir. GTA acting CEO Charles Bonsu yesterday welcomed the move.
“The shared lessons will see tourism grow in Africa, and we must admit that Kenya has excelled especially in managing their key tourism products like wildlife as well as service delivery”,” said Bonsu in a statement.
He said the travel facilitated by the existing visa free rule and direct flight by Kenya Airways, are already advantages that the two countries can bank on to increase traffic. West Africa has emerged as a growing market source for Kenya’s tourism with Nigeria and Ghana leading the pack.
Between January and July this year, international arrivals from Nigeria to Kenya recorded a 1.3 per cent increase from 7,195 arrivals last year to 7,290. Visitors from Ghana to Kenya grew by 6.3 per cent from 3,083 in 2014 to 3,278 over a similar period.
