LAHORE: KIA Lucky Motors on Wednesday has launched its much-awaited Pakistan’s first all-wheel 2000cc SUV KIA Sportage with 100,000km or four years warranty.
KIA Sportage comes in two models- top of the line being an All-Wheel Drive (AWD) version, which is a first of its kind in Pakistan among locally manufactured vehicles. “We promised that we will introduce high-tech specifications and innovation and we have started setting the benchmark for the industry already”, said CEO of Kia Lucky Motors, Asif Rizvi while addressing the media at a Press Briefing today.
Asif Rizvi informed that KLM has invested US$ 175 million on setting up a new state of the art auto plant having a capacity of 50,000 units per year. KIA has the power to surprise and the four year or 100,000 KM warranty has come like a pleasant surprise for Pakistani consumers and the response to Sportage booking is a promising sign for KIA.
“We have received an overwhelming response to the KIA Sportage from our customers”, he expressed. KIA Sportage limited quantity which was introduced at introductory prices, was completely sold out in just 10 days.
Apart from being the first All-Wheel Drive locally assembled vehicle, KIA Sportage will have panoramic sunroof and several smarts features that Pakistani consumers will enjoy for the first time in any locally produced vehicle.
Asif Rizvi informed that currently KLM has 15 dealers across Pakistan and KIA has a three-year program to expand its dealers’ network in all major cities of the country.
Asif Rizvi said that Pakistani consumers earlier had limited choices of brands and models. There were long waiting periods and some consumers even had to pay premium to get their vehicles delivered early, but after the new entrants come in the market, consumers will not have to pay any premium nor will they have to wait months for delivery of vehicles.
“With the introduction of the new entrants in the local auto sector, customer satisfaction will also improve and we are confident that overall the consumers will benefit, in terms of warranty period and improvement in service quality,” KLM CEO asserted.
He went on to say that they want to increase the Pakistani consumers’ confidence on locally produced vehicles and KIA will make sure that its products and services attract the consumers to buy locally produced KIA vehicles.
