KARACHI: Korean mobile social application LINE has formally entered the Pakistani market with an objective to become the world’s largest life platform which the officials see as “a goldmine”.
“The response from Pakistan is in multiple folds of what the headquarters was expecting; they think of Pakistan as a goldmine,” LINE’s country lead for Pakistan Bilal Farrukh told a group of journalists.
In his first ever interaction, LINE’s country head briefed the media about the company’s global strategy and the role Pakistan can play as a market.
“Our strategy for Pakistan is to make a strong footprint and become the number one mobile social platform in the country,” Farrukh said. He however, refused to disclose LINE’s user base for the country.
“We have been in Pakistan for only six months,” he said, admitting the numbers are not really big.
The country lead, however, says the growth of LINE users is impressive and their global team has very positive expectations from Pakistan.
