SYDNEY: The Aussie game lovers now can enjoy new Call of Duty as the latest instalment of this videogame, Advanced Warfare, goes on sale in Australia.
While the videogame has been one of the industry’s bestsellers, with the 11-year-old series moving more than 100 million units and raking in billions of dollars in revenue, some analysts expect a drop-off in sales for this year’s Advanced Warfare instalment compared to 2013’s Ghosts.
Activision Publishing is confident the newest title will continue to be its standard-bearer, and has brought in studio Sledgehammer Games and Hollywood actor Kevin Spacey to reload the franchise, which first launched in 2003.
“Three years ago we made some big decisions to invest in a three-year development cycle and to enlist Sledgehammer Games to be the first new lead studio for Call of Duty in a decade,” Activision’s chief executive Eric Hirshberg said in a statement. “We believe that those decisions have paid off, resulting in a fantastic game.”
EB Games, which is launching Call of Duty in Australia, said the latest instalment was already the year’s biggest pre-selling title.